54 years and thousands of artists and songs later, new wave rappers Migos, set a new record.
Migos set a new record for the most singles in the Billboard Top 100 at one time. Then they broke their own record two weeks later.
The digital streaming age along with YouTube, combined with traditional album sales and radio play is creating the perfect storm for artists to release more songs and faster.
Migos mumble rap style combined with infectious beats and choruses has kept them atop the charts and fan favorites. They stay in the studio, looking for their next hit and have a keen sense for collaborations.
As reported by Billboard, “Migos‘ Culture II opens at No. 1 on the Billboard 200 albums chart (dated Feb. 10), the set duplicates the feat on Top R&B/Hip-Hop Albums and Top Rap Albums, kicking off with 199,000 equivalent album units in the week ending Feb. 1, according to Nielsen Music.
Culture II, as with many recent hip-hop albums, generated an immense streaming reaction. The album pulled 150,000 units of its debut sum from on-demand audio streams, equating to 225.6 million plays of Culture II songs. The sum is the largest one-week streaming figure for an album since Kendrick Lamar‘s DAMN. arrived in April 2017 (with 340.6 million U.S. streams).”