Keegan Pitz (center) was a guest panelist at the IMI Music Conference in 2017

Keegan Pitz – Founder | CEO | Editor-In-Chief

In 2003, Keegan Pitz started his first day working for a small boutique music agency in Phoenix, Arizona. He was given a stack of demos, bios, a CD player and headphones then spent the next five hours listening to the music of unsigned bands, developing press kits and thinking of creative ways to share music.

It was on that day that his passion for music, business, and a desire to help others was ignited.

Keegan spent the next five years shopping demos to indie labels for unsigned bands, promoting shows and networking music in and around the Phoenix area.


He interned with the hip-hop radio station KKFR Power 92.3 FM in Phoenix in the summer of 2005. In 2007, he graduated with a Bachelor’s degree in Journalism and Mass Communications from The Walter Cronkite School at Arizona State University. While attending school, he wrote the freelance magazine article Rock Star Dreams: Life After Getting Signed (about the rise and record deal of a local pop/punk band called A Change of Pace) which later inspired the name for the website along with an affinity for the 80’s Sunset Strip scene.

In 2009, he created Taps Unplugged, a local open-mic night which showcased the talents of up and coming singer/songwriters. Fueled by his ambition and the ambition of others, he continues to pursue his passion for music journalism and business. He formed Rock Star Dreams, LLC and in late 2013  to share great stories and create new opportunities for major and emerging artists to further engage fans. Since then, now based in San Francisco, CA has evolved into a multi-genre digital music magazine. He also has over 10 years of experience in business development and enterprise level sales, digital advertising, and SaaS sales, executing deals with start-ups and Fortune 1,000 companies.

His over 15 years of experience in music promotion, online marketing, digital advertising, SaaS and business development combined with his love of music culture continues to fuel his drive and encourage others to pursue their “rock star dreams,” whatever they may be.

Samson Jagoras – Marketing

When he’s not listening to music, spending time with his family, snowboarding, working-out or roaming the Rockies to battle mountain goats and buffalos, Samson Jagoras a University of Colorado grad and certified marketing bad ass, is helping to build the RSD’s brand through forward thinking digital marketing strategies.  He was born on classic rock and raised on punk rock.  He says, “Music is a fundamental part of my life. No matter what I am doing I am either listening to music or playing music.”   His passion for music, business and technology is a driving force behind helping emerging artists leverage new platforms to fuel their music projects.

Ariana Escalante – Hostess & Spokesmodel

rock-interviewAriana’s passion for music has ruthlessly driven her education, career, and non-profit involvement from the moment she learned to beat spoons on a pan as a child. Ariana began her career in entertainment in her hometown of Salt Lake City, Utah upon graduation from Weber State University, as Featured Graduate 2009, Director of Community Involvement, and full-ride talent/academic scholarship student. Ariana’s artistic background and her passion for human interaction have strengthened her undeniable knack for comfortably bringing out the best in those she interviews bringing life and sincerity to the screen. Notable credits earned since moving to Los Angeles in 2013 include: The 65th Primetime Emmy Awards Official Onstage Trophy Host (NBC); principal role on hit show Deal With It, Season 2 and 3 (TBS); Christmas In July 2014 (BET); and lead host with RockStar Dreams, The Traveler’s Channel, Check In Destinations (Hyatt, Marriott), and featured Fox Studios Red Carpet Host.

Desi Bee Richardson – ~Destined to Bee Different~  Freelance RSD Videographer/Photographer | Music Video Producer | Occasionally you’ll catch me on the other side of the lens #Actress ;)













Eric Phllips-  Freelance RSD Videographer / Photographer | Production Assistant at USA (TV network)













A.J. Rodriguez – -Freelance RSD Videographer / Photographer | Singer-songwriter – AJ Rodriguez & The Grace Notes













Sam Awadalla –  -Freelance RSD Videographer / Photographer













Laelle Marie -Writer / Blogger / Artist

















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